Principles of Entrepreneurship
Evaluate the concepts of going into business for yourself and working for or operating a small business. Emphasis is on the exploration of feasible ideas of product/services, research procedures, business financing, marketing strategies, and access to resources for starting a small business.
Unit 1
1.02 - Economic systems and environments in which businesses function.
1.03 - Career planning to enhance job success potential.
1.04 - Acquire information to guide business decision-making
1.05 - Write internal and external business correspondence to convey and obtain information effectively.
1.03 - Career planning to enhance job success potential.
1.04 - Acquire information to guide business decision-making
1.05 - Write internal and external business correspondence to convey and obtain information effectively.
Unit 2
2.01 - Employ entrepreneurial discovery strategies to generate feasible ideas for business ventures/products.
2.02 - Acquire information to guide business decision-making.
2.03 - Employ entrepreneurial discovery strategies to generate feasible ideas for business ventures/products
2.04 - Generate venture/product ideas to contribute to ongoing business success.
2.05 - Utilize critical thinking skills to determine best options/outcomes.
2.06 - Employ entrepreneurial discovery strategies to generate feasible ideas for business ventures/products.
2.07 - Employ product-mix strategies to meet customer expectations.
2.08 - Apply ethics to demonstrate trustworthiness.
2.09 - Develop a concept for new business venture to evaluate its success.
2.10 - Implement expense-control strategies to enhance a business's financial well-being.
2.11 - Develop a concept for new business venture to evaluate its success potential.
2.12 - Apply ethics to demonstrate trustworthiness.
2.13 - Employ entrepreneurial discovery strategies to generate feasible ideas for business ventures/products.
2.02 - Acquire information to guide business decision-making.
2.03 - Employ entrepreneurial discovery strategies to generate feasible ideas for business ventures/products
2.04 - Generate venture/product ideas to contribute to ongoing business success.
2.05 - Utilize critical thinking skills to determine best options/outcomes.
2.06 - Employ entrepreneurial discovery strategies to generate feasible ideas for business ventures/products.
2.07 - Employ product-mix strategies to meet customer expectations.
2.08 - Apply ethics to demonstrate trustworthiness.
2.09 - Develop a concept for new business venture to evaluate its success.
2.10 - Implement expense-control strategies to enhance a business's financial well-being.
2.11 - Develop a concept for new business venture to evaluate its success potential.
2.12 - Apply ethics to demonstrate trustworthiness.
2.13 - Employ entrepreneurial discovery strategies to generate feasible ideas for business ventures/products.
Unit 3
3.01 - Develop marketing strategies to guide marketing tactics.
3.02 - Select a target market appropriate for venture/product to obtain the best return on marketing investment.
3.03 - Employ marketing-information to develop a marketing plan.
3.04 - Select a target market appropriate for venture/product to obtain the best return on marketing investment.
3.05 - Employ marketing-information to develop a marketing plan.
3.06 - Acquire foundational knowledge of business laws and regulations to understand their nature and scope.
3.02 - Select a target market appropriate for venture/product to obtain the best return on marketing investment.
3.03 - Employ marketing-information to develop a marketing plan.
3.04 - Select a target market appropriate for venture/product to obtain the best return on marketing investment.
3.05 - Employ marketing-information to develop a marketing plan.
3.06 - Acquire foundational knowledge of business laws and regulations to understand their nature and scope.
Unit 4
4.01 - Position venture/product to acquire desired business image.
4.02 - Utilize planning tools to guide organization's/department's activities.
4.03 - Acquire a foundational knowledge of product/service management to understand its nature and scope.
4.04 - Employ product-mix strategies to meet customer expectations.
4.05 - Position venture/product to acquire desired business image.
4.06 - Employ product-mix strategies to meet customer expectations.
4.07 - Position venture/product to acquire desired business image.
4.08 - Acquire foundational knowledge of channel management to understand its role in marketing.
4.09 - Manage channel activities to minimize costs and to determine distribution strategies.
4.02 - Utilize planning tools to guide organization's/department's activities.
4.03 - Acquire a foundational knowledge of product/service management to understand its nature and scope.
4.04 - Employ product-mix strategies to meet customer expectations.
4.05 - Position venture/product to acquire desired business image.
4.06 - Employ product-mix strategies to meet customer expectations.
4.07 - Position venture/product to acquire desired business image.
4.08 - Acquire foundational knowledge of channel management to understand its role in marketing.
4.09 - Manage channel activities to minimize costs and to determine distribution strategies.
Unit 5
5.01 - Develop a foundational knowledge of pricing to understand its role in marketing.
5.02 - Employ pricing strategies to determine optimal prices.
5.03 - Acquire foundational knowledge of promotion to understand its nature and scope.
5.04 - Understand promotional channels used to communicate with targeted audiences.
5.05 - Manage promotional activities to maximize return on promotional investments.
5.06 - Employ marketing-information to develop a marketing plan.
5.02 - Employ pricing strategies to determine optimal prices.
5.03 - Acquire foundational knowledge of promotion to understand its nature and scope.
5.04 - Understand promotional channels used to communicate with targeted audiences.
5.05 - Manage promotional activities to maximize return on promotional investments.
5.06 - Employ marketing-information to develop a marketing plan.