Principles of Marketing
Provides a general knowledge of marketing emphasizing marketing mix elements and target markets for consumer and industrial products, marketing strategies, customer behavior, market planning and promotion.
Unit 1
1.01 - Marketing foundations including: the 4 P's, 7 marketing functions, marketing concept
1.02 - Career opportunities in marketing
1.04 - creating a marketing plan using: SWOT analysis, goals/Strategies/Tactics, segmentation
1.05 - introduction to Marketing-Information management (MIM)
1.02 - Career opportunities in marketing
1.04 - creating a marketing plan using: SWOT analysis, goals/Strategies/Tactics, segmentation
1.05 - introduction to Marketing-Information management (MIM)
Unit 2
2.01 - Introduction to selling
2.03 - the importance of customer service
2.06 - quality assurances including product warranties and guarantees
2.07 - introduction to branding and brand promise
2.08 - introduction to feature/Benefit selling and the importance of product knowledge
2.09 - steps of the sales process
2.11 - using math to process sales (Discount, tax, markup)
2.03 - the importance of customer service
2.06 - quality assurances including product warranties and guarantees
2.07 - introduction to branding and brand promise
2.08 - introduction to feature/Benefit selling and the importance of product knowledge
2.09 - steps of the sales process
2.11 - using math to process sales (Discount, tax, markup)
Unit 3
3.01 - Introduction to Product Management and the product life cycle
3.03 - product mix strategies
3.04 - product positioning
3.06 - introduction to pricing
3.07 - introduction to channel management
3.03 - product mix strategies
3.04 - product positioning
3.06 - introduction to pricing
3.07 - introduction to channel management
Unit 4
4.01 - introduction to promotion
4.02/04 - using promotional channels
4.06/08 - using Marketing-Information Management to make decisions
4.12/13 - data collection methods
4.15 - using information to maximize selling
4.02/04 - using promotional channels
4.06/08 - using Marketing-Information Management to make decisions
4.12/13 - data collection methods
4.15 - using information to maximize selling