Sports and entertainment marketing
Students are introduced to the industry of sports, entertainment, and event marketing. Students acquire transferable knowledge and skills among related industries for planning sports, entertainment, and event marketing. Topics included are branding, licensing, and naming rights; business foundations, concessions and on-site merchandising; economic foundations; human relations; and safety and security.
Unit 1
1.01 - Acquire information about the sport/event industry to aid in making career choices.
1.02 - Understand sport/event marketing's role and function in business to facilitate economic exchanges with customers.
1.03 - Acquire information about the sport/event industry to aid in making career choices.
1.04 - Employ product mix strategies to meet customer expectations.
1.05 - Acquire product knowledge to communicate product benefits and to ensure appropriateness of product for the customer.
1.06 - Position product/services to acquire desired business image.
1.07 - Employ sales promotion activities to inform or remind customers of business/product.
1.08 - Resolve conflicts with/for customers to encourage repeat business.
1.09 - Process the sale to complete the exchange.
1.10 - Employ sales promotion activities to inform or remind customers of business/product.
1.02 - Understand sport/event marketing's role and function in business to facilitate economic exchanges with customers.
1.03 - Acquire information about the sport/event industry to aid in making career choices.
1.04 - Employ product mix strategies to meet customer expectations.
1.05 - Acquire product knowledge to communicate product benefits and to ensure appropriateness of product for the customer.
1.06 - Position product/services to acquire desired business image.
1.07 - Employ sales promotion activities to inform or remind customers of business/product.
1.08 - Resolve conflicts with/for customers to encourage repeat business.
1.09 - Process the sale to complete the exchange.
1.10 - Employ sales promotion activities to inform or remind customers of business/product.
Unit 2
2.01 - Implement organizational skills to improve efficiency and workflow.
2.02 - Utilize project management skills to improve workflow and minimize costs.
2.03 - Acquire foundational knowledge of marketing information management to understand its nature and scope.
2.04 - Understand data-collection methods to evaluate their appropriateness for the research problem/issue.
2.05 - Collect secondary marketing data to ensure accuracy and adequacy of information for decision making.
2.06 - Understand data-collection methods to evaluate their appropriateness for the research problem/issue.
2.02 - Utilize project management skills to improve workflow and minimize costs.
2.03 - Acquire foundational knowledge of marketing information management to understand its nature and scope.
2.04 - Understand data-collection methods to evaluate their appropriateness for the research problem/issue.
2.05 - Collect secondary marketing data to ensure accuracy and adequacy of information for decision making.
2.06 - Understand data-collection methods to evaluate their appropriateness for the research problem/issue.
Unit 3
3.01 - Select target market appropriate for product/business to obtain the best return on marketing investment.
3.02 - Understand promotional channels used to communicate with targeted audiences.
3.03 - Understand the use of an advertisement's components to communicate with targeted audiences.
3.04 - Understand the use of direct marketing to attract attention and to build brand.
3.05 - Develop content for use in marketing communications to create interest in product/business/idea.
3.06 - Understand the use of direct marketing to attract attention and to build brand.
3.07 - Develop content for use in marketing communications to create interest in product/business/idea.
3.08 - Manage media planning and placement to enhance return on marketing investment.
3.02 - Understand promotional channels used to communicate with targeted audiences.
3.03 - Understand the use of an advertisement's components to communicate with targeted audiences.
3.04 - Understand the use of direct marketing to attract attention and to build brand.
3.05 - Develop content for use in marketing communications to create interest in product/business/idea.
3.06 - Understand the use of direct marketing to attract attention and to build brand.
3.07 - Develop content for use in marketing communications to create interest in product/business/idea.
3.08 - Manage media planning and placement to enhance return on marketing investment.
Unit 4
4.01 - Employ sales processes and techniques to enhance customer relationships and to increase the likelihood of making sales.
4.02 - Employ sales promotion activities to inform or remind customers of business/product.
4.03 - Utilize publicity to inform stakeholders of business activities.
4.04 - Employ sales promotion activities to inform or remind customers of business/product.
4.05 - Position company to acquire desired business image.
4.06 - Employ sales promotion activities to inform or remind customers of business/product.
4.07 - Develop a foundational knowledge of pricing to understand its role in marketing.
4.08 - Employ sales promotion activities to inform or remind customers of business/product.
4.09 - Perform pre-sales activities to facilitate sales presentation.
4.10 - Employ sales processes and techniques to enhance customer relationships and to increase likelihood of making sales.
4.02 - Employ sales promotion activities to inform or remind customers of business/product.
4.03 - Utilize publicity to inform stakeholders of business activities.
4.04 - Employ sales promotion activities to inform or remind customers of business/product.
4.05 - Position company to acquire desired business image.
4.06 - Employ sales promotion activities to inform or remind customers of business/product.
4.07 - Develop a foundational knowledge of pricing to understand its role in marketing.
4.08 - Employ sales promotion activities to inform or remind customers of business/product.
4.09 - Perform pre-sales activities to facilitate sales presentation.
4.10 - Employ sales processes and techniques to enhance customer relationships and to increase likelihood of making sales.